From 0 to 8 out of 10 search results in 6 months
THE CHALLENGE
Upraised sold a ₹2 lakh course that helped professionals transition into product management. Nobody buys a ₹2 lakh course on impulse. Every potential buyer was searching for reviews before joining the course. What they found were a few Reddit threads and Quora answers with barely any responses. Upraised had no presence at the moments when a buyer was looking for trustworthy content.
THE APPROACH
On the surface, this looked like an SEO problem. There were 400-500 monthly searches for queries like ‘upraised review’ and we weren’t ranking for those.
But the sales calls pointed towards a different problem. Buyers wanted to hear from real people who had made the same decision they were about to make. They wanted more than just information. Building a polished brand page wouldn’t have solved the issue. We needed authentic voices.
The goal for this project was to own every channel where a skeptical buyer might go looking and make sure what they found felt real.
WHAT I DID
Reviews page
- •The existing page had almost nothing on it and wasn't ranking. I rebuilt it from scratch with 50+ reviews in formats that felt real: WhatsApp screenshots, Slack threads, video testimonials, written reviews.
- •It ranked in the top 10 for relevant queries within 6 months.
Reddit and Quora
- •Both platforms were already ranking on Google for our target queries. Rather than trying to outrank them, I made them work for us.
- •Found alumni who were active on both and got them to add genuine, detailed responses to the existing threads. This improved credibility while keeping those threads at the top of search results.
LinkedIn and YouTube
- •Sales calls kept revealing that buyers were discovering Upraised on LinkedIn. So I ran video campaigns to build a presence there.
- •Recorded professional videos with selected alumni and got them to post the videos from their own accounts. A post from a real person builds more trust than anything the brand publishes itself.
- •These posts and videos started ranking on both Google and YouTube search.
Podcasts and blogs
- •Got alumni onto podcasts talking about their PM journey, mentioning Upraised naturally. This was the furthest from the brand and therefore the most credible.
- •Identified alumni who already wrote blogs and got them to cover their experience. Some of those posts ranked on Google too.
THE RESULTS
Influenced 8 of the top 10 results
On Google for 'upraised course reviews' and similar queries
Cited by Google's AI Overviews
From across sources like Reddit, LinkedIn, YouTube
Got YouTube videos to rank
On Google and YouTube search
